Music licensing marketplace Ricall has struck a deal to allow its users access to the vast BBC Motion Gallery library of motion imagery for worldwide licensing.

Through the partnership, unveiled this week, Ricall's users will be able to access the BBC Motion Gallery archive, which contains more than 500,000 hours of footage.

Likewise, users of BBC Motion Gallery, the footage-licensing arm of the BBC's commercial arm, BBC Worldwide, will have access to Ricall's online music library. Ricall, which was launched in 1998, now claims an online library of four million tracks.

"This is the ideal creative content partnership for us because Ricall's massive online library of music has both the historical breadth and depth of material to match that of BBC Motion Gallery," comments Paul Maidment, business development director at BBC Motion Gallery, in the statement.

The partnership will initially enable Ricall and BBC Motion Gallery to place preferred partner links on their respective Web sites. Each company will promote the partnership to their registers users, with a view to establishing closer links between the two platforms at a later stage, according to the businesses in a joint statement.

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