Roadrunner Records Australia managing director Jon Satterley is leaving his post in Melbourne to take a newly-created global role in the Warner Music Group-owned company's New York offices.

Satterley will become Roadrunner's senior VP of new media and global business development, effective Oct. 1, it was announced today (Sept. 27).

Satterley reports outside of the United States to Amsterdam-based company chairman Cees Wessels, and to president Jonas Nachsin in the United States.

In a statement, Nachsin said: "We are very pleased to welcome Jon into this key new role for Roadrunner. He has successfully run operations at a major territory office, but as importantly over the years Jon has exhibited a strong passion and deft skill for discovering new ways to promote music to consumers. His longstanding interest in new media, and ideas for expanding our business model are just what we need to evolve our operations."

Satterley, who had a retail background, was hired as general manager of Roadrunner Australia in 1995. He became managing director two years later.

He is credited with circumventing Australian radio's lack of support for metal acts at the time by setting up a community web site Metalshop (www.metalshop.com.au, now incorporated into www.roadrunnerrecords.com.au) in 1999, along with a quarterly metal magazine "Outsider," and with introducing the concept of street team marketing to the Australian market.

With Satterley at the helm, Roadrunner acts Nickelback, Fear Factory, Machine Head and Soulfly got their first gold records in the world Down Under and the label grew from two employees to its current 10. "Last year was our best by miles," Satterley tells Billboard.biz.

The Australian operation's marketing manager Georgia Hull will serve as interim general manager until a replacement for Satterley is hired.