MIDEM is launching an event dedicated to new artists to run alongside its annual music market.
MIDEM Talent Only will include conferences, concerts and networking events and will run from Jan. 27 to 30. The 42nd MIDEM international music market takes place in Cannes, France from Jan. 27 to 31.
"The changes underway within the music industry have radically transformed the relationship between artists and the executives who discover and develop them," said Dominique Leguern, Director of MIDEM, in a statement.
"An artist's career today can be driven across multiple platforms, so nurturing the creative side is more than ever the cornerstone of the industry's economy. Through MIDEM Talent Only, executives will now be able to learn more about the latest trends, meet some of the top specialists in the profession and discover the talents of tomorrow, all in the framework of a single event."
Twenty acts will perform as part of MIDEM Talent Only at a new venue, the Magic Mirrors marquee on the Croisette in front of the Palais des Festivals. The artist selection is being made via the web site of the American on-line artistic promotion company Sonicbids and runs until Oct. 31.