British labels trade body the BPI has confirmed a delegation of 30 U.K. music companies will take part in its third U.S. synchronisation trade mission, from Oct. 30-Nov. 2 in L.A.

Labels ZTT, Lo-Max Records, and Hospital; composer Seanine Joyce and publishing firm Respect Music are among the British party.

In previous trips, various delegates have completed deals as a result of the contacts made, including placements in such shows as The OC, Grey's Anatomy and Weeds, plus gaming partnerships with EA, Sony and Konami, among others.

"The state of things as they are, its incredibly important for labels to have as many new revenue streams open to them as possible and synch is a potential for them to get hard cash up front for catalog or new artists. It's crucial," BPI international manager Matt Glover tells Billboard.biz.

The latest mission, notes the BPI, will coincide with the Nov. 1-2 Billboard Film & TV conference, and has been organized with support from government body UK Trade and Investment (UKTI).

"By working in partnership with government we're able to put small UK music companies in direct contact with the key decision makers and this mission has an excellent track-record in terms of helping these companies to close lucrative deals," Glover adds.

According to the BPI, synch licensing accounts for an estimated 18% of U.K. record labels' ancillary income.

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