Warner Music International has recruited Vodafone executive Natasha Billing to the new post as product innovation director, Europe Middle East and Africa (EMEA).

Billing, who is based in London, will be closely involved in developing and implementing the music major's product innovation strategy across all platforms and formats.

"Natasha's extensive knowledge of the mobile, broadband and TV entertainment businesses makes her a key hire for us in our ongoing transformation," comments Eric Daugan, VP, digital business, Warner Music EMEA, to whom she reports.

"Furthermore," he adds, "the creation of this position enhances our ability to aggressively pioneer new music experiences in the digital and physical worlds."

Previous to joining WMI, she served as senior music product manager at telecoms giant Vodafone.

Prior to that, she held roles with Disney, UBC Media's The Digizone, BSkyB, Capital Interactive and VirginNet.