Paul Craig, a long-time artist manager who co-founded the SuperVision Management firm, has been appointed GM of Atlantic Records U.K., with effect from Nov. 5.

And in a related move, Lavolta Records co-founder Siona Ryan will join the U.K. affiliate as marketing director on the same date.

Based in London, Craig will be tasked with the day-to-day running of the U.K. label, reporting to Atlantic Records U.K. president Max Lousada.

His recruitment will strengthen the company's team as it strides towards an artist-centric, technology-embracing set-up, Lousada explains.

"Our collaboration with our acts is at the center of everything we do at Atlantic and I look forward to working with Paul as we continue to expand on the range of artist services we offer," Lousada says in a statement.

"Paul's broad knowledge of the industry and his sound leadership skills will make him an important driving force in realizing our exciting vision for the future of Atlantic Records U.K."

Having starting his music industry career in 1984, Craig went on to manage a string of successful acts, including Then Jerico, Kevin Rowland, INXS and the Australian new-wave act's late frontman, Michael Hutchence.

Craig established SuperVision Management in 1999 -- which has guided the careers of such acts as Bullet For My Valentine, Kaiser Chiefs and Junior Senior -- selling it two years later to diversified music firm Channelfly, which combines live venues, artist management and producer management businesses. SuperVision and Channelfly now operate under the umbrella of the MAMA Group.

Meanwhile, Ryan takes duties for all aspects of marketing and promotions across Warner Music's Atlantic U.K. roster, reporting to Craig. She joins from Lavolta Records, a Sony BMG joint-venture label she co-founded in 2005.

Prior to that, she helmed marketing and management consultancy Parallel Lines and, previously, drove dance music firm Ministry of Sound's marketing efforts.