Mobile giant Nokia is launching a service called Independent Artists Club (IAC) aimed at promoting new musical talent in the Asia-Pacific region.

Artists will be able to upload their tracks to the IAC Web site, enabling users to download and rate the works. The most popular acts will be invited to perform at Nokia-sponsored events and concerts.

Localized IAC mobile Web sites are already live in Singapore and Indonesia and will roll out progressively over the next six months in Malaysia, the Philippines, Thailand, Bangladesh, Vietnam, Australia, and New Zealand.

"Music is an important pillar in our strategy," said Nokia Asia Pacific marketing director Mark McCallum in a statement. "We want to play a role in nurturing local talent and turn IAC a living entity for artists to showcase their talent."

Users will be allowed to download up to 10 full tracks a month. Non-Nokia device owners can download up to five full tracks per month for free in MP3 and AAC formats only.

Questions? Comments? Let us know: @billboardbiz

Print