EMI Music Canada has unveiled its "platinum collection," a new brand of releases housed in environmentally-friendly packaging.

The new series, launched on Tuesday, offers albums from the EMI, Capitol and Virgin labels.

Artists such as Crowded House, Fats Domino, Paul Anka, the Band and Kenny Rogers will feature, and new titles will be added twice a year, EMI said.

Each CD in the series contains "the artist's original hits, fresh artwork and an easily identifiable and collectible look," the company noted.

"With this Platinum series of releases, EMI Music Canada put forward a conscious effort when it came to the packaging materials because we are convinced that earth friendly packaging should play a role in the future," said Deane Cameron, president of EMI Music Canada, in a statement.

"The end result using 100% recycled material, gives EMI Music Canada the opportunity to make a difference for the environment."

Releases in the series are packaged in recycled paperboard and the discs are housed in PaperFoam trays, which are manufactured from natural renewable materials and are 100% biodegradable and recyclable. The trays are also carbon friendly, using 90% less carbon dioxide than traditional jewel cases, EMI says.

The eco-friendly cases are made by Cascades Boxboard Group, a recycled boxboard producer in Canada, with three mills located in Ontario and Quebec.

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