EMI Music U.K.'s Charisma Records has struck an innovative arrangement which will promote its artists while salon customers are having their hair styled.

Through the arrangement, i-vu will feature Charisma content across the interactive digital screen media firm's in-store network.

U.K. chart toppers Plain White T's, DJ David Guetta, rising U.K. singer/songwriter Tom Baxter and R'n'B artist J. Holiday are among the first wave of participating artists, whose clips will feature on 1,600 interactive screens in more than 200 hair salons across Britain.

The i-vu screens will offer two music videos in a 45-minute loop. Interactive touch functions on the screen will allow the viewer to access additional information on each artist, including tour dates, album releases and other promotional information.

"Our aim is to make it as easy as possible for consumers to access our artists and music," comments Mark Poston, director of Charisma Records, in a statement. "The powerful interactivity of the i-vu screens really closes the distance between artist and fan and we're very happy to be the first music company to partner with i-vu."

I-vu has partnerships in place a host of salon brands, including Clipso, Cobella, Headmasters, Nicky Clarke, Richard Ward, Rush and Trevor Sorbie.