British beer brand Carling has concluded its nine-year branding partnership with the annual U.K. Reading and Leeds festivals.
According to a statement issued today by the twin festivals' promoters Festival Republic, it was "by mutual agreement that both parties felt the time was right to pursue new opportunities."
The southern leg of the dual-event, which takes place over the August Bank Holiday, is expected to revert to its original name Reading Festival, which was first used in 1971.
The winding-up of Carling's partnership concludes an eventful year for Melvin Benn's Festival Republic, during which time it sold off a string of venues to MAMA Group and changed its name from Mean Fiddler.
The promoter says it is "forging forward with more than a few hints of new festivals up their sleeves for 2008." Benn disclosed plans to Billboard.biz back in August to expand the promoter's portfolio of events into the United States.