MTV International has created a certification system to honor the most-played videos across its network of channels.

Through the international initiative, unveiled today, MTV will bequeath platinum awards to videos which have been played more than 6,000 times, and gold awards to clips which have had more than 3,000 spins.

Jamie Caring, senior VP talent and music international, says the new awards are intended to reflect the biggest and most popular international videos, and to mirror the sales benchmarks set by labels bodies.

"We're very conscious of the fact that around the world we have a huge number of channels playing an inordinate array of videos, and we still give an enormous amount of on-air programming hours and channel schedule support to music video hours," Caring tells "We wanted a way of celebrating our support for music videos."

At launch, data from 39 MTV channels have been pooled together, covering the period Feb. 1 2007 to June 30, 2007. The first batch of platinum winners is headed-up by Gwen Stefani feat. Akon "The Sweet Escape," which accumulated more than 11,000 plays during the six-month period.

In each case, plaques will be sent to the winning artist, the international label office which represents the artist, and to the repertoire owner.

MTV's U.S. presence does not yet supply data for the MTV Platinum And Gold Video Awards, but inclusion of American plays to create a global list is "possible somewhere down the line," Caring added.

Platinum and Gold awards for the second half of 2008 will be presented in the first quarter of 2008.