EMI Music Germany in Cologne is pooling all frontline labels under a single roof and creating three divisions, "young pop", "pop/rock" and "middle of the road/schlager".

The Berlin office, with its staff of 13, is to be closed in the coming weeks, and its activities will be integrated into the Cologne business.

"I am pleased that we are able submit offers of continued employment to 11 out of 13 employees," explains Birgit Adels, president and CEO EMI Music G/S/A.

Uli Muecke, previously director marketing and promotion Capitol/Odeon/Electrola, will assume responsibility for all marketing and promotion activities for the local and international repertoire of Capitol, Odeon and Virgin/Labels/Mute for the "young pop" and "pop/rock" divisions. Mücke becomes GM marketing & promotion, with immediate effect.

Stefan Ultsch, previously marketing and A&R manager Electrola, will be in charge of both A&R and marketing and promotion for the "MOR/schlager" repertoire in his function as GM Electrola, with immediate effect. Both Muecke and Ultsch report to Adels.

"We are adapting our organizational structures in the light of market conditions by moving away from a label-based orientation in favor of a target group focus," comments Adels. "This strategic thrust will be supported by the consumer target unit established at the beginning of 2007 as a repository for all our consumer services."

Dirk Baur, GM Virgin/Labels/Mute, is to oversee the transition phase, before assuming new EMI duties within G/S/A region. EMI declined to disclose the total number of layoffs.

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