Midem is enhancing its "green" credentials. The 42nd annual music trade fair is launching the Midem Green World Awards, to pay homage to those figures who have played a major role in ecological live music event production.

Kevin Wall, founder and CEO of the July 7 Live Earth event, Henrik Rasmussen, GM of Denmark's Roskilde Festival and Daniel Rossellat, president of Switzerland's Paléo Festival Nyon, will be lauded at the inaugural awards ceremony, which will take place during Midem's "Green & Live" conference on Jan. 29. A panel discussion "A Greener Live, Raising the Bar" will follow.

The awards, explains Reed Midem CEO Paul Zilk in a statement, are part of the organization's "commitment to raise awareness about environmental issues."

He added, "Last year we began to integrate several 'Going Green' initiatives into our trade shows, and we appreciate both the impact and challenges of organizing environmentally-responsible events."

Midem takes place in Cannes from Jan. 27-31.