The BPI today unveiled plans for the return of British Music Week with a new structure which, for the first time, will be handled by a German management team.

The 2008 event, dates for which have yet to be announced, will be driven by a newly formed company, British Music Week Germany Ltd (BMWG), which has exclusive rights to drive the event for the next five years.

"Having got the event off the ground, we are now in a position to let our partners in Germany take over the running of the event and move it up to the next level," says BPI director of independent member services Julian Wall in a statement.

BMWG, which take responsibility for organizing the promotion under the BPI banner, is a collaboration between Carsten Stricker, managing director of Verstärker Medienmarketing, which handled PR for BMW 2007, and Ralf Plaschke, managing director of Web-marketing firm Popdata.

"Our new model," says Stricker, "ensures the support of the BPI from the U.K. music business, but also ensures that the German business can drive the event from Cologne and Berlin."

The BPI established the international music promotion event in 2006, in an effort to raise consumer awareness of British talent in Germany. The first edition was solely focused on the German capital, Berlin, but the following year expanded into Hamburg, Cologne and Munich, gathering more than 30 labels and partners and 75 British acts, including Simian Mobile Disco, the Horrors, Brett Anderson and Ghosts. An estimated 20,000 attended BMW gigs in 2007, up from 8,000 in 2006.