Canada’s MapleCore Ltd. has announced a joint venture with the company’s former GM Kim Cooke to create Pheromone Recordings. MapleCore chief executive Grant Dexter and Cooke announced the creation of the label, designed to allow Cooke to bring acts to MapleCore, while utilizing the company's infrastructure, including marketing, promotion and publicity.

The first release from the new label will be from the Vancouver band The New Odds. The New Odds are three-fourths of The Odds, a group that scored a U.S. Top 40 hit in 1996 with the track "Someone Who is Cool." The band split almost ten years ago, and are apparently reforming without Steven Drake, half of the group's songwriting team who has since gained prominence as a Canadian record producer.

Cooke says the band hasn't lost anything during its hibernation.

"The New Odds have picked up where they left off," he says, adding the album, titled "Cheerleader," "is a bracing power pop record full of stellar playing, whip - smart lyrics and the proverbial tackle box full of hooks."

Cheerleader hits stores May 20, distributed by MapleCore's Fontana North Distribution. The New Odds are managed by Parkside Mike Renaud's Upper Management and booked by S.L. Feldman & Associates.