British music services organization PPL has forged a reciprocal deal with the Alliance of Canadian Cinema, Television and Radio Artists Performers' Rights Society (ACTRA PRS).

Through the retroactive accord, unveiled today, members of PPL and ACTRA PRS will benefit from the collection and distribution of royalties from broadcast and public performance of sound recordings on both sides of the Atlantic.

In a statement, Brad Keenan, director of ACTRA PRS, described the agreement as "a significant step" in ACTRA PRS's plans to represent Canadian performers in "significant markets around the world, with PPL's market being one of the most significant."

Laurence Oxenbury, head of international at PPL, noted that the Canadian market had "significant resonance for the performers we represent." He added, "Both the U.K. and Canada are hugely creative, producing a disproportionately large number of successful international artists, in comparison to the size of their country, whilst both also connect to the English speaking market."

PPL licenses recorded music on behalf of more than 3,500 record companies and 47,000 performers. ACTRA's membership numbers 21,000.