An online interactive drama on social networking site Bebo is partnering with the BBC's Top 40 network Radio 1 on an episode that will feature British pop-rock trio Scouting For Girls.
The east London-based interactive drama, "KateModern" is produced in the U.K. for digital/social media company LG15 Studios, which claims it attracts an average of 1.5 million views each week. The show was first commissioned by Bebo in April 2007.
For the March 9 episode, "KateModern" will be filmed at Radio 1's studios in London. It will feature appearances from Radio 1 presenter Nick Grimshaw who also fronts the BBC 2 TV youth-oriented music show "Sound" -- part of its branded "BBC Switch" youth programming/online presence -- plus the station's hip hop DJ Tim Westwood and Scouting For Girls.
"The Radio 1 episode will be one of our most exciting collaborations to date," said series producer Pete Gibbons in a statement. "To be working with another unique entertainment platform like BBC Switch is a fantastic opportunity for us."
Bebo's social networking tools allow fans to talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show. The service, which launched in 2005, claims to have more than 40 million members worldwide, with the majority of its users aged under 30.
Scouting for Girls topped the Official U.K. Charts Co's weekly album listing in January 2008 with its self-titled Epic debut.