U.K. radio network Xfm is bringing back DJs to its daytime schedule after experimenting with a policy that allowed daytime listeners to choose the music it broadcast between 10am and 4pm daily.

The taste-making modern rock station, which is based in London as part of the GCap Media commercial radio group, launched its "Xu" network programming policy last May. It was designed to reflect social networking culture and the station says the move doubled interactivity through text messages, phone calls and the Xfm Web site.

However, Xfm's flagship 104.9 station in London saw its RAJAR ratings fall to 513,000 in the final quarter of 2007 compared to 557,000 in the previous quarter. Outside London, Xfm also broadcasts in Manchester, Scotland and South Wales. Those markets will have their own regional presenters.

TV presenter Dave Berry has been announced as the new host of Xfm London's weekday drive-time show. He has presented a show on Saturdays since January. Rick Shaw, who currently presents the drive-time show, will move to the 9am-1pm slot in the weekday schedule.

"This is a really positive signing for Xfm," says Xfm London programme director Adam Uytman. "We have had great feedback from our listeners about Dave's Saturday show and it will be great to have a London voice on the daytime schedule. We will shortly be announcing the host of the [Saturday] afternoon show and changes to the weekend schedule."

Xfm is also available on DAB Digital radio and satellite and cable services across the U.K. as well as online.