In an effort to crack the giant German music market's capital city, a delegation of almost 50 Finnish artists will take to Berlin next month for a music festival.
Disco Ensemble (Fullstream Records), Jori Hulkkonen (F Communication), Lovex (EMI), M.A. Numinen (Rockadillo) and Stam1na (Sakara Records) are among the artists who will take part in the Helsinki In Berlin series of concerts, due to take place April 19-30.
Ville Kilpeläinen, acting director of organizer Music Export Finland, says the line-up represents "the most extensive showcase for Finnish music at an international event ever."
Columbia Club, Kesselhaus, West Germany, Quasimodo are among the 10 participating venues, while Altia Corporation, manufacturers of Koskenkorva Vodka, has come on board as the event's primary partner and sponsor.
"Since Germany is the most important export market for Finnish popular music, most of the bands present their new productions in Berlin. The 'Helsinki in Berlin' festival is like a big release-party", says a spokesman for Berlin-based Trinity concerts, which has teamed with FKP Scorpio agency to act as the project's local partners.
The estimated budget for the event is €500,000 ($787,000), financed from a host of sources, including the town of Helsinki and the Helsinki metropolitan area, the Finnish export bureau and local concert promoters. More than half of the festival's tickets have been sold, sources say.
"Helsinki, the vibrant city at the Baltic sea offers a lot of chances also for Berlin," comments Berlin's major, Klaus Wowereit. "The event will build bridges and show new perspectives."