Last.fm is building up its presence in Central and Northern Europe.

The music recommendation site has hired former Google executive F. Scott Woods to the role as senior VP and managing director, Germany, with a remit to set-up an office in Hamburg, covering the German market, where Last.fm has its biggest userbase outside the United States.

Woods will manage all marketing, advertising sales and business development partnerships inside Germany and Northern Europe, and liaise with the company's German PR firm on communications opportunities. He will also oversee the company's expansion across the region

"We're serious about creating more and bigger sales and business opportunities in Germany, a country that's always been hugely supportive of the Last.fm enterprise, as we look to increase awareness and grow our traffic across Europe," comments Felix Miller, Last.fm co-founder, in a statement. "We're confident that Scott is the perfect person to take control of this, and we're excited to have him on board."

At Google, Woods served as head of strategic partnerships and business development, Northern and Central Europe, for four years.