With eclectic singer Feist taking home three Juno Awards during the televised portion of the Canadian music showcase (and five overall), the CTV television network saw its ratings skyrocket, up 56% from the year previous.
CTV says the program, aired on Sunday from Calgary, was the most-watched on Canadian television that night, with an average of 1.45 million viewers tuning in, the most since the event was hosted by country music star Shania Twain in Ottawa in 2003.
The audience peaked at 1.7 million viewers, CTV says, when Anne Murray performed a medley of her classic hits alongside Sarah Brightman and Jann Arden.
In total, the two-hour awards special was watched in all or in part by 4.3 million Canadians.
Feist, who also performed on the show but is a relative newcomer in comparison to Bublé and Murray, has already appeared to have benefited from the massive exposure of being nominated for numerous Grammy and Juno Awards. Currently on a tour of theatres with singer/songwriter Hayden, the award nominations have apparently amped up her drawing power. Feist has just announced she'll kick off a Canadian arena tour starting at the Rexall Place in Edmonton on October 16 that ends at Mile One Stadium St. John's on Nov. 9.