MySpace India, which has been operating since January and now claims half a million users, was officially launched April 17 in Mumbai.

MySpace India has deals with partners such as Kolkata-based label Saregama India and Mumbai-based Star TV India (which like MySpace is owned by News Corp.), enabling it to offer content such as music and TV programs.

"We have entered into a promotion tie-up with MySpace India to first focus on introducing 30 emerging artists as part of our upcoming city-specific 'Underground' compilation albums," Saregama VP Atul Churamani tells Billboard.biz, noting that this marks Saregama's first-ever online artist-promotion initiative. "It offers a platform between artists and fans," he says.

Saregama will release the compilations the end of May. Featured artists include upcoming electronica act Jalebee Cartel from New Delhi and acts from Mumbai, Bangalore and Kolkata.

Meanwhile, MySpace India and Star TV have joined forces to enable online voting for contestants on talent/reality show "Campus Star," currently airing on Channel V, the network's music channel.

In addition to popular global brands like Google's Orkut and Facebook, the Indian social networking space has strong domestic players such as bigadda.com, which claims some 1.5 million users, and fropper.com, with 3.5 million users.