EMI is reaching for the sky through a new service which enables travellers to download the record company's music before embarking on their flight.

More than 25,000 EMI titles have been licensed to British technology firm MEDIAnywhere's download kiosks, which can be downloaded directly to portable music devices, including iPods, EMI reported today.

The MP3-format tracks are in a higher-quality 320-bit rate, and include works from Coldplay, Kylie Minogue, Lily Allen and the Kooks.

"The MEDIAnywhere kiosks are a fantastically convenient and compellingly simple way for music lovers to get the music they want when they are out and about, without the need to be at their PC," comments Graeme Rogan, head of digital sales, EMI Music U.K., in a statement.

The kiosks have started for business in Rome's Fiumicino airport where, at launch, 24 devices will be located in the departure lounge.

MEDIAnywhere says it has invested $5 million in the design and marketing of its kiosks, which it intends to rollout in 24 of Europe's main airports within the next two years. The company has its sights set on opening another 350 kiosks over that timeframe.