Milan-based concert promoters Friends and Partners have expressed their satisfaction with the TV ratings for the second edition of Italy's Wind Music Awards.

The show, a non-competitive event which simply gave prizes to Italian artists who sold over 150,000 copies of an album (or 30,000 copies of a musical DVD) in the previous 12 months, was staged at Rome's Valle Giulia on June 3.

It was broadcast in two parts on the Silvio Berlusconi-owned Italia Uno network at 9.10 p.m. local time on June 4 and 5. The first part, which featured performances by Biagio Antonacci, Eros Ramazzotti and Ligabue, attracted an average audience of just under 3 million, a share of 13%. This was marginally up on last year's inaugural event, which registered an audience share in the region of 12.6%.

In a statement, Friends and Partners managing director Ferdinando Salzano says: "This proves that, when there's great Italian music on offer, audiences respond positively. It's even more satisfying that there was no need for special television 'ingredients.' Music was simply the center of the show."

Ratings figures are not yet available for the second half of the TV show, which featured performances by Elisa, Giovanni Allevi and veteran acts Claudio Baglioni, Nomadi and Pooh.

The gala, which is sponsored by mobile company Wind, effectively fills the gap left by the absence of an official Italian music awards show.