Slicethepie has recruited Pandora Media managing director Paul Brown to drive the U.K.-based Web A&R-platform's business development and commercial partnerships.

Brown, who joins the Slicethepie board as commercial director, will combine his new position with his current role at Pandora, the U.S. personalized radio service.

"With extensive experience of the commercial realities of driving change within the industry (both inside and outside the label structure) he is ideally placed to help Slicethepie achieve success," comments Slicethepie founder/CEO David Courtier-Dutton, to whom Brown reports.

Brown has six years' service under his belt with Sony BMG Music U.K., where he was director of digital business affairs and development in its futures division, and has previous stints with investment bank UBS Warburg and law firm Lovells.

Since launching a year ago, Slicethepie has financed 16 artists, while more than 1,000,000 independent reviews and ratings of music have been posted on its Web site, the company says.

Consumers can invest in band projects, pledging a minimum of £5 ($9). Once bands attract £15,000 ($29,000) worth of investment, the money is used to record an album. Fans can also earn cash by reviewing bands.