Dublin's refurbished Point Theatre will reopen this December under a new name, "The O2," and is set to reopen this December.

The naming rights deal is part of a strategic brand alliance forged between the venue's owners Live Nation and property developer Harry Crosbie and mobile services firm Telefonica O2 Ireland.

"As Live Nation redevelops this historic venue in a core global concert market such as Dublin, we are thrilled that Telefonica O2 Ireland has joined us as an important strategic marketing partner," comments Mike Adamson, CEO of Live Nation Ireland.

Adamson adds, "O2's significant cash infusion in the venue will help to ensure that we attract the biggest musical artists and provide fans with the best live music experience possible. This partnership harnesses the power of O2's 1.6 million customer database in Ireland, which we expect to drive incremental ticket sales and create a larger customer base for Live Nation concerts in the country moving forward."

The renovated 13,000-seat O2 Dublin is expected to host as many as 150 events each year.

The O2 has lent its name to successful arenas in London and Berlin.

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