McFly has inked a deal with label management specialist Absolute for the British boyband's new label, Super Records.

Through the deal, Absolute will help launch the pop group's own label releases into the marketplace, handling sales, retail marketing, online marketing, mobile marketing, manufacturing plus physical and digital distribution solutions.

McFly will be in the news, quite literally, whey they give away their new CD "Radio:ACTIVE" in the July 20 edition of The Mail on Sunday, the newspaper that played a part in one of Britain's biggest music industry talking points last summer when it covermounted Prince's then-new album, "Planet Earth".

Spearheaded by a national television advertising campaign, Absolute is planning a major marketing push this September for a deluxe retail edition of Radio:ACTIVE", which will carry four extra songs, a bonus DVD, and a 32-page booklet.

Absolute will handle distribution via Universal Music Group/Arvato.

"We're delighted that the McFly team decided to come to us with their first album on their own label," comments Absolute director Simon Wills. "Their approach is highly refreshing and they believe in always challenging the norm. This makes the band a great fit with the Absolute model, and with our approach to creating and delivering campaigns that are outside the norm."

First single, "One For The Radio," will be released July 14.

The band has a handful of festival dates lined up this summer, and their July 24 performance at London's Koko venue -- as part of the iTunes Live Festival -- will be cinecast into Vue theaters across the United Kingdom.

Launched as an independent "one-stop" label management specialist in 1998, Absolute counts the likes of All Around the World Records and Kitchenware among its clients.

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