Warner Music U.K.'s independent distribution arm Alternative Distribution Alliance (ADA) has signed up theatrical stage show specialist First Night Records.

The distribution deal with the London-based label is effective immediately. ADA U.K. will distribute all physical and digital releases on behalf of First Night Records in the U.K. and Ireland.

First Night was launched in 1984 by music industry veterans John Craig and Tony Edwards and has since released nearly 150 albums of West End and Broadway musicals, including every show from theatrical producer Sir Cameron Mackintosh, the man responsible for hits such as "My Fair Lady" and "Miss Saigon". The label was previously distributed through Pinnacle.

"Since they first released 'Les Miserable' in 1985, First Night has built a
prestigious catalogue of original cast recordings," said ADA U.K. managing director Susan Rush in a statement. "The last couple of years have seen some of the biggest-grossing West End musicals and it will be a pleasure to work with First Night, adding even greater diversity to ADA's label roster."

First Night is planning a new cast recording of "Oliver" starring comedian Rowan Atkinson and Jodie Prenger, the winner of BBC 1 TV's talent show "I'd Do Anything" talent show, which allowed viewers to vote for a newcomer to play the role of Nancy in the musical.

ADA U.K. was launched in 2006 and provides sales and distribution services for third party labels in the U.K., with a client roster including Because, Defected, Earache, Ed Banger, Roadrunner and Saddle Creek.