Keane has followed the example of fellow U.K. melodic rock act Coldplay, by launching its new album campaign with a download that will be free to fans for seven days.

Keane’s track, “Spiralling”, was made available at www.keanemusic.com from today (Aug. 4) following its radio premiere on Radio 1’s Jo Whiley show. The song is a more groove-based effort than before, marking a departure from the act’s trademark tender rock balladry.

The three-piece will release its third album, “Perfect Symmetry” (Island) on Oct. 13 in the U.K. It will be preceded by an “official” single, “The Lovers Are Losing”, on Oct. 6.

Coldplay’s free track “Violet Hill” was downloaded more than two million times in the week after April 29 according to EMI. Keane will follow their example by making “Spiralling” available to buy from the usual download stores from Aug. 12, when the free download will be withdrawn.

“Perfect Symmetry” is the follow-up to 2006's “Under the Iron Sea,” which has sold more than 369,000 copies in the United States, according to Nielsen SoundScan.

Keane will also perform a one-off show at the London Forum on Sept. 29 as a launch for the Q Awards, which take place Oct. 6 in London.