U.K. dance label Ministry of Sound has launched a "white-label" widget to drive the online promotion of singles, albums and live events across its lifestyle brands and imprints including Ministry of Sound, Hed Kandi and Hard2Beat.

The widget enables fans to download a media player, which can be embedded into a Facebook, MySpace or Bebo page, or a personal blog. The player then draws audio and visual content feeds from ministryofsound.com, MoS Radio & MoS TV, providing news, music videos, full track downloads, interviews, mixes and live footage.

It also enables users to download and purchase the latest singles or albums from their chosen artist. The widget has already been used to promote the Basshunter album "Now That You're Gone" (Hard2Beat Records), which recently knocked Coldplay off the top of the U.K. album chart.

"We're phasing out the use of microsites which are not only expensive to develop and manage, but also rely on customers taking the time to visit the site to check for any updates," says Ministry of Sound online marketing manager Callan Harris in a statement. "The launch of the campaign widget enables fans of a specific artist or event to embed the media player directly into a webpage which is updated automatically, creating fantastic promotional longevity."

The media player was developed by creative agency Thin Martian.