Jamaica-based Miami-born reggae singer/rapper Sean Kingston (Koch) and New Zealand reggae band Katchafire (EMI NZ) are expected to draw 60,000 to a free concert to launch Carribbean-based mobile company Digicel in Fiji. The four-hour show at Suva's Albert Park is held Oct. 1.

Digicel has been expanding into the South Pacific region since 2006. It is present in Papua New Guinea, Samoa, Tonga and Vanuatu and has an experimental license in the Solomon Islands.

Digicel allies itself with reggae, a major music style in the region; it used a concert by another Jamaican-based reggae singer, Shaggy (VP Records), to announce its arrival in Tonga this year.

Digicel Pacific will end Vodafone's mobile monopoly in Fiji, where mobile penetration is 41% according to government figures. It plans to invest $80 million (FJ$120 million) to build a GSM network and offer mobile services, according to Vanessa Slowey, Fiji-based CEO of Digicel Pacific.