The Australian city of Perth will be home to a new international music business conference, One Movement Festival, to be held Oct. 16 to 18 2009.

Looking at the Australian and Australasian music market in a global context, the three-day festival will bring professionals from the music, media and technology sectors together to discuss how best to deal with the ever-evolving music business.

The key partners in One Movement Festival are Australian promoter Michael Chugg of Chugg Entertainment; Dave Chitty of Sunset Events, the company behind the Southbound and West Coast Blues 'n' Roots festivals in Australia; and Sat Bisla of Beverly Hills-based A&R Worldwide, which stages Musexpo in Los Angeles and London. The conference is supported by Eventscorp, the events division of Tourism Western Australia.

The announcement was made on day two of the inaugural Musexpo Europe conference, held in London Oct. 27 to 29.

In a statement, Bisla said: "One Movement Festival Perth will bring the local, national and international communities together for the purpose of experiencing the creme de la creme of live music, discovering new creative and business solutions and opportunities for a fast-changing worldwide music industry, as well as interacting with fans who support our common passion for all things music."

As well as discussion panels, there will be nightly showcase events staged outdoors in free-to-access arenas. Bisla told Billboard.biz the line-up will be skewed towards the Australasian market, but will feature bands from across the globe.

"One Movement Festival Perth is long overdue and gives the music business worldwide a massive opportunity to gather and exchange ideas on all facets of the changing face of our industry, including the booming live scene, IT and telcos, recording, digital music and copyright," added Chugg in a statement. "This festival will give the Australian and Asian-Pacific music industries a platform for inter-action and bonding like never before."