Day two of MIDEM began early for those attending Billboard's MIDEM Masters Breakfast at the InterContinental Carlton hotel in Cannes.

Dozens of delegates at the MIDEM international music market and conference attended the invite-only breakfast, including the global line-up of MIDEM Masters.

The 10 music executives, profiled in the Jan. 17 edition of Billboard, were selected from the estimated 9,000 delegates. They all represent the top caliber of international professionals, from every sector of the biz, who use MIDEM to drive their business forward.

Dominique Leguern, MIDEM director, introduced Billboard editorial director Bill Werde to the early-morning audience. "I would like to thank Billboard for this great collaboration we've had in the past year," she said.

Werde acknowledged the early start - 8.30am - after what would have been a late night of networking in the hotel bars on the Boulevard de la Croisette for many attendees, describing the breakfast as the "sleep deprivation challenge." But, for everyone in the room, the trip to Cannes is always worthwhile.

"We do this because we are all passionate about what we do," said Werde. "We believe in our business, we work hard for the people we work with and for, and we all love the music that underpins every trend, every last trick, every strategy that is discussed on stage at the Palais [des Festivals, conference center]."

The MIDEM Masters in attendance were the Orchard chairman Richard Gottehrer; Henry Semmence, managing director of Absolute Marketing and Distribution; Clive Gardiner, VP digital content at We7; Peter Hebbes, founder and managing director of Hebbes Music Group in Sydney; Ken Ohtake, president, Sony Music Publishing (Japan); Laura Tesoreiro, president of EPSA Music in Argentina; and Oleg Lobov, CEO of Moscow-based Style Records.

Three other MIDEM masters were unable to attend: Nettwerk Music Group CEO Terry McBride, ASCAP CEO John Lofrumento and Naïve president Patrick Zelnik.

Other attendees from the industry included Artiste Management Productions managing director Harvey Goldsmith, Beggars Group chairman Martin Mills, PPL executive director Peter Leathem, AIM chief executive Alison Wenham, and EMI Music Publishing COO Leo Corbett.

Billboard Russia's editorial team was also in attendance, along with Billboard representatives from New York, L.A. and London.

Questions? Comments? Let us know: @billboardbiz

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