London-based Omnifone, which powers various all-you-can-eat services with mobile vendors and operators around the world, has unveiled its latest unlimited offering during the Mobile World Congress in Barcelona and confirmed it is in talks with leading U.K. pay TV provider BSkyB.

MusicStation Next Generation would be available from ISPs or cable companies and could include unlimited DRM downloads, tied to specified devices, or streaming or a combination of the two. The service would be accessible via PC, Mac or TV set-top box and the Next Generation offering could also include the facility to keep a certain amount of favorite tracks in DRM-free format, like the Sony Ericsson PlayNow Plus service for mobile phones provided by Omnifone, which is rolling out globally this year.

Omnifone believes the service will prove attractive to ISPs, which are under pressure from governments and the entertainment industry globally to tackle piracy and help the biz provide compelling services that can compete with P2P.

It has also emerged that Ominifone is talking to Sky, the leading digital satellite TV and broadband provider, which announced plans for a service offering downloads and streams in July 2008. Universal Music Group International was the first major to sign up to the service, which would allow customers in the U.K. and Ireland unlimited streamed tracks and a set number of download-to-keep titles.

"I can confirm that we are in discussions with Sky," an Omnifone spokesman tells

A Sky spokesman says the "launch schedule has slipped a little" for its music service, adding that "discussions with a range of major and independent labels are progressing well. We're also hoping to conclude appropriate arrangements with music publishers in the very near future."

The service will not be tied to Sky Broadband customers, rather it will be a subscription service open to any broadband-enabled home.

While Omnifone's unlimited services for phones are increasingly included in the cost of the pre-licensed handset, an ISP or cable offering would likely be bundled into the cost of a broadband or TV subscription. Existing subscribers could have pay-as-you-go options.

Omnifone has international licensing agreements for unlimited music downloads and streaming with all four major music labels.

"Tens of millions of European consumers are engaged in music piracy every day," said Omnifone CEO Rob Lewis in a statement. "Whilst government pressure is growing, we also need to deliver alternatives that recognise the needs and desires of the YouTube generation.

"MusicStation Next Generation gives consumers legitimate unlimited access to the world's music, in audio and video format, direct to their living room, through set-top box or personal computer, in partnership with their ISP or cable company. Broadband providers can deliver a better music experience; a legal alternative to piracy that differentiates their consumer proposition."