Worldwide head of music and marketing at EA Games, Steve Schnur, and programme and music director at San Francisco's KITS 'Live 105,' Aaron Axelsen, have been confirmed as the first keynote speakers for Liverpool Sound City 2009, held May 20 to 23.

Other speakers confirmed for the music business conference include Folkert Koopmans, founder of German promoter FKP Scorpio, and Frank Takeshita, chairman of Japanese concert promoter Creativeman.

The theme for this year's conference -- held in association with MUSEXPO LA and British Underground -- is "Starmakers, Chameleons, Mavericks and Svengalis." It will also feature a networking event, Meet the Buyer, and a mock trial in which a professional legal team cross examine "key witnesses" on the modern-day music business.

Artist showcases will take place in various venues around Liverpool each night. White Lies and Little Boots are the only acts announced thus far, with more to be revealed in the coming weeks.