U.K. collecting society PRS for Music has signed on as a key sponsor of the British Music Experience (BME), a new exhibition at London's O2 site.

As official and exclusive music industry sponsor of the BME, PRS for Music will actively promote the interests of the organization by educating visitors to the exhibition about songwriting, and the concept of copyright and royalties.

A plasma screen display will feature at the entrance of the exhibition, highlighting some of the U.K.'s best-known songwriters. In the "Anatomy of a Pop Star" exhibit, PRS for Music will include information on how songwriters, composers and publishers earn income from music.

An area of the exhibition will also be turned into an education suite, where PRS for Music-branded workshops and master classes will give students a behind-the-scenes look at the music business. Instruments will also be available for students and visitors to play.

"We've been at the heart of the U.K. music industry for several generations and without our work collecting royalties many of the musicians featured here would not have made it," said Steve Porter, chief executive at PRS for Music, in a statement. "The BME is a fantastic exhibition to be involved with and I'm delighted we're on board."

The BME will be an ongoing fixture of the O2's Bubble venue. It tracks the history of popular music in the U.K. from 1945 to the current day, combining audio-visual technology with a collection of famous music memorabilia. Featured artists include the Beatles, David Bowie, Iron Maiden and Motorhead.

The BME will be administered as a charitable foundation and managed by an independent board of trustees, chaired by Harvey Goldsmith OBE.

"It's fantastic that PRS for Music are supporting the British Music Experience," said Goldsmith. "By coming on board they are recognising the importance of the exhibition within the industry and bringing their expertise to the BME's education program."

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