Omnifone is launching its interoperable unlimited music service for PC users in Hong Kong, where it has partnered with mobile network 3.

London-based Omnifone, which powers unlimited services around the world for companies including Sony Ericsson, Vodafone and Telenor, will roll out its MusicStation Desktop Edition in Hong Kong in partnership with Hutchison Telecom Hong Kong's 3 mobile network.

It begins the process by Omnifone of making its unlimited music services a home entertainment option, in addition to the mobile packages.

From March 26, Hong Kong will become the first market for the company’s 'Dual Download' service, allowing 3 Hong Kong MusicStation subscribers to synchronize their music between mobile and PC.

Users have access to more than 1.3 million tracks from all the major and leading independent labels for $15 Hong Kong per week ($1.93), compared to $12 Hong Kong ($1.55) a week for the original mobile-only unlimited service.

MusicStation Desktop Edition can be provided by Omnifone's telco partners in conjunction with the mobile service, to enable users to synch their PC and phone, or on a stand-alone basis for a PC over broadband. It can also synchronize with all other MusicStation-powered services and mobile devices.

"The introduction of MusicStation Desktop Edition enables our partners to deliver interoperable unlimited music services to PC and mobile, generating significant revenues from digital music consumption," said Rob Lewis, CEO of Omnifone, in a statement.

"With the music industry facing 95% piracy rates, Omnifone's subscription based music services provide a legitimate alternative to illegal P2P file-sharing, delivering unlimited access to millions of tracks over multiple device platforms."

The service features play-based music recommendations, connected community functions, search and discovery capabilities as well as 'drag and drop' music sharing between devices and friends.

Questions? Comments? Let us know: @billboardbiz

Print