Nokia has declined to confirm a claim that U.K. sales of its Comes With Music unlimited offering have only reached 23,000. The figure emerged as Nokia rolls out the service in Sweden and Germany.
The claim was made by digital music consultancy Music Ally at a London conference held by the Association of Independent Music (AIM).
Comes With Music launched with considerable fanfare in October 2008 and has been accompanied by heavy marketing in the past six months. U.K. customers were able to buy pre-licensed handsets from exclusive retail partner the Carphone Warehouse, with prices starting at £82.18 ($118.99) for one year's access. The tracks have DRM but users can retain the music once the year is up; there are also 18-month deals as part of a mobile phone tariff.
Comes With Music has since launched in Australia, Singapore and Italy, with Sweden recently being added. The Nokia 5800 phone with 12 months access to Comes With Music is available for 5,995 kronor ($711) in Sweden. Nokia has also begun marketing the all-you-can-eat service in Germany, where it will be available on four handsets at the May 4 launch.
A spokesperson for Nokia tells Billboard.biz that it has not released official sales figures, but adds that they are "very happy with what we've been seeing with Comes With Music."
According to the Finnish mobile manufacturer, customers are downloading on average 200 to 300 tracks in the first few weeks of activating the service and then making regular visits to check new music as well as explore back catalog and recommendations.