Warner Bros. Records and Matt Serletic's Emblem Music Group (EMG) have signed a multi-year global partnership.

Serletic, EMG's founder and a former chairman/CEO of Virgin Records America, produced Aerosmith's "I Don't Want To Miss A Thing" and Carlos Santana's "Smooth." He has also worked with artists like with Matchbox Twenty, Collective Soul, Gorillaz, Janet Jackson, Lenny Kravitz and the Rolling Stones.

"I started Emblem to help select artists create truly great music and lasting careers," Serletic says. "By partnering Emblem’s staff with the outstanding Warner Bros. Records team, we have created an ultra-competitive vehicle to achieve that vision."

The EMG executive team includes president Dean Serletic, who began his career as Matchbox Twenty's tour manager before moving to A&R and executive roles.

"We're thrilled to partner with Matt and his team at Emblem," Warner Bros. Records chairman/CEO Tom Whalley said in a statement. "Matt is one of the industry's most versatile and accomplished producers and creative executives, having helped to cultivate the careers of a wide range of music's most successful artists."

Country group Gloriana is Emblem's first signing. Serletic produced the band’s self-titled debut album. Gloriana will serve as an opening act on country singer Taylor Swift’s forthcoming summer tour.

Questions? Comments? Let us know: @billboardbiz

Print