Warner Music U.K. has signed a licensing deal with Irish-based MUZU.TV, a music TV Web site and distribution platform available to consumers in the U.K. and Ireland. MUZU now has all four majors on board for the service.

The deal gives MUZU users unlimited, on-demand access to thousands of videos from the Warner Music catalog at no cost. Warner Music will share in revenue generated from advertising on the site and within videos.

MUZU and Warner will work together to drive views, traffic and revenue on MUZU.TV as well as MUZU's publishing partners such as Bebo, GigWise, Eircom.net and the Mama Group. By embedding the MUZU video player into artist Web sites and social networking profiles, Warner Music U.K. will gain further promotional opportunities for video premieres and exclusives.

"This is a great coup for MUZU users, given we are one of the only video services to have deals with all four majors and strong support and representation from the independent sector," said Ciaran Bollard, co-founder and director of business development at MUZU, in a statement. "Warner has really embraced MUZU and truly recognizes that a partnership is more than a license, and will be working closely with us to co-market and syndicate the artist video content to drive new revenue opportunities."

Noel Penzer, business development director, Warner Music U.K., added, "A highly flexible and easy-to-use site, MUZU is a first-class music experience which puts the relationship between fan and artist at its core. It enables people to interact with music content whilst ensuring that artists and their music companies share in the value created."

MUZU launched in beta last July with a licensing agreement in place with Sony BMG (Billboard.biz, July 16). EMI Music followed suit in January of this year and in April, Universal Music Group confirmed its participation in the service. In addition, MUZU has partnered with several key independent labels including the Beggars Group and Cooking Vinyl.

Claiming to be "purpose-built for the music industry" in company statements, MUZU allows users to create, watch and share music video playlists with content including music video and interview footage. These playlists can then be embedded onto social networking pages such as Facebook or Bebo. Over 10,000 artist-created channels are also available on the site.

Music creators are paid with revenue generated from advertising, which is shared among MUZU's partners through the site's agreements with collection societies.

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