Marshall Chess has joined with industry figures Eddie Piller and Fredrik Ekander to form Tri-Sound, a new label specializing in contemporary soul.

The label's first release will be the Third Degree's northern soul reworking of Duffy's hit "Mercy" on July 27. A solo album from former James Taylor Quartet vocalist Noel McKoy will follow. In the U.K., Tri-Sound will be physically distributed by ShellShock and digitally distributed by IODA.

Recording for Tri-Sound artists will largely be centered at Stockholm studio Cosmos, formerly owned by EMI/Abbey Road.

"I've always like the way the British have taken American soul, twisted it and sold it back to us," said Chess in a statement. "It's a fresh approach and more classically orientated than contemporary R&B. Our aim is to provide a platform for soul from a European perspective."

Chess, whose father and uncle founded Chess Records, brings experience as the president of the Chicago-based label. He worked at Chess Records in various roles for 16 years up to 1970.

He later headed Rolling Stone Records, the band's vanity label, and he has also partnered in blues and rock publishing company Arc Music, produced records by acts such as KRS-One and taken an executive producer role in two feature films about Chess Records, "Cadillac Records" staring Beyonce as Etta James and "Who Do You Love," currently in post-production.

With Tri-Sound, Chess aims to bring heritage artists into a contemporary setting.

Starting as a club promoter then plugger for Sweden's Air Chrysalis arm, Ekander went on to play a role in the launching of Scandinavian offices for Universal Music and Sony/ATV. As CEO of Bonnier Amigo Music Group, he is currently responsible for the biggest indie in the Nordic region. He will also run Tri-Sound from his Bonnier Amigo headquarters.

Eddie Piller adds an A&R background: he co-founded the Acid Jazz label and worked at Stiff Records, as well as being a club DJ and broadcaster.