Peter Gelb, GM of New York's Metropolitan Opera, will deliver a keynote at the 2010 edition of MidemNet, the digital music conference held in Cannes from Jan. 23 to Jan. 24.

Gelb will use his keynote to outline how new technologies have revitalised the Met, both widening and monetizing its audience.

Peter Gelb has been GM since 2006, and has created multiple distribution modes via live HD broadcasts in cinemas, the Internet, satellite radio and mobile platforms. The Met, which recently celebrated its 125th anniversary, has also reached out to a younger, broader audience with the introduction of public rehearsals, "last minute" tickets at $20, and the launch of the collection "The Met: Live in HD," winner of the Peabody and Emmy Awards.

MidemNet is free for MIDEM participants for the first time and its presence will extend throughout the MIDEM music market and conference, with workshops and showcases for digital start-ups. MIDEM runs from Jan. 24 to Jan. 27.

It has not been confirmed on which day Gelb will give his keynote.

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