Demo applications to participate in this year's In the City (ITC) music conference and festival must be submitted by this coming Friday, July 31.

Organizers for the three-day event - which centers around Manchester's Midland Hotel Oct. 18 to 20 - are looking for bands to join the 500 acts in performing for ITC delegates and music fans at a collection of Manchester's live music venues.

Acts have been asked to submit a minimum of three tracks, biography and photo to ITC Live in Manchester. Further information, as well as a new online submission option, can be found at www.intthecity.co.uk.

ITC has been an annual fixture on the U.K.'s music industry calendar since 1992 and its live element has in the past featured the likes of Oasis, Radiohead, Coldplay and the Foo Fighters.

Organizers claim that it attracts an average audience of over 100,000 people to the ITC events and gigs. This year, they have also introduced 3,000 exclusive ITC Live wristbands for the general public.