We7, the ad-funded music streaming service and integrated download store, has partnered with U.K. men's magazine GQ to include a We7 portal within the title's Web site.

From Aug. 3, visitors to www.GQ.com will be able to stream playlists put together by GQ.com's editorial team and click through to We7's site to buy tracks.

We7 claims more than 2 million unique users and rated the U.K.'s No. 1 music site by page views in an independent web analysis by Hitwise. It has 4 million licensed tracks available to stream and download from all four major labels and hundreds of independents.

The Oxfordshire-based site also has deals with other U.K. publications including the Guardian and NME.

It was set up in 2007 by singer-songwriter Peter Gabriel, Steve Purdham, Gareth Reakes and John Taysom.