Global music merchandising company Bravado is to manufacture and distribute merchandise for the Rolling Stones. Bravado is a unit of Universal Music Group (UMG); the Stones moved to Universal from EMI last summer.

This exclusive agreement - announced today (July 30) by Bravado CEO Tom Bennett - builds upon the UMG deal last year with the rock veterans, which covers future albums and the post-1971 catalog, including such albums as "Sticky Fingers," "Exile On Main St." and "Black And Blue."

In a statement, Bravado said it will work with the band to create "innovative and fully-integrated product offerings that make use of the widest possible array of their merchandising, audio and visual content across a variety of platforms including physical, mobile and online."

"Throughout their storied career, the Rolling Stones have created one of the world's most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family," said Bennett in the statement. "Moving forward, we are looking forward to integrating all of the resources we now have on hand - from their merchandising to all of their audio and video content - to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets."

Bravado merchandise is sold on live tours, via selected retail outlets and through Web-based stores. The company, which has offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney, also licenses rights to an extensive network of third party licensees around the world.

Bravado artists include Kanye West, Beyonce, Gwen Stefani, Nickelback, Lady Gaga, Katy Perry, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, Iron Maiden, Alicia Keys, Nine Inch Nails and the Killers, among others.