Warner Music Group has named Christian Tattersfield as CEO, Warner Music U.K. and chairman, Warner Bros Records U.K.

Reporting to John Reid, vice chairman, Warner Music International and chairman, Warner Music Europe, Tattersfield will assume responsibility for the full portfolio of Warner Music's labels in the U.K., including Warner Bros Records, Atlantic Records and Rhino.

Tattersfield began his career in music at London Records in 1990. In 2002 he set up the Warner-affiliated U.K. label 14th Floor and has been instrumental in shaping the careers of Damien Rice, David Gray, Ray LaMontagne and Biffy Clyro, among others.

He was chairman/CEO of the imprint which remains part of the Atlantic U.K. family of labels. No replacement for Tattersfield at 14th Floor has been announced.

In his new role, Tattersfield will continue to oversee the discovery and development of emerging talent and co-ordinate campaigns for the label's international artists.

In a statement, Reid said Tattersfield's "unrivalled A&R vision, creative marketing instincts and commitment to his artists has resulted in some of the most extraordinary success stories of recent years, notable both for their critical acclaim as well as their popularity".

Praising Tattersfield's business acumen and "creative instincts," Lyor Cohen, vice chairman, Warner Music Group and chairman and CEO, Recorded Music - Americas and the U.K, said: "Christian is that rare executive who combines incredible creative instincts with real understanding of today's music business."

Added Tattersfield: "Cultivating an environment where artists can achieve their full creative potential has always been my priority, and I know that ambition is shared by everyone at Warner Music Group."

He continued: "A&R has been at the heart of each label I have founded. I look forward to working with the talented team at Warner Music U.K. to cement its position as the first-choice destination for artists looking to build successful and enduring careers."

Also announced today was the promotion of Max Lousada to the role of chairman, Atlantic Records U.K. In his prior role as president of the label, Lousada was instrumental in the success of breakout acts such as Paolo Nutini, Santigold, James Blunt, Little Boots and Alesha Dixon.

According to Reid, "in Max and the rest of the U.K.'s senior management, Christian will enjoy extremely strong support. I believe he will make an important contribution to both those teams and to our future success in the U.K., in Europe and around the world."

Cohen added: "Under Max, Atlantic has re-emerged as an important player on the U.K. music scene, and we look forward to him continuing to strengthen the company's roster with some of music's brightest talent."