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- For complete reading on the UK government's latest position on file sharing, read the entire five-page statement on proposed P2P file-sharing legislation that was issued Monday.

- According to a new Forrester report, four out of five adults now participate in online social networks. New activity was driven by Facebook. "Soon, with the level of social content being put out there, it will be virtually impossible for an online consumer not to be a Spectator (a person who reads blogs, listens to podcasts and reads online forums). Marketers, if you're not doing social technology applications now, you're officially behind. We expect a wave of Web site reorgs and redesigns to include social activity." (Groundswell)

- Chris Stephenson, GM of global marketing for Microsoft's Zune, is leaving the company to take a position at Universal Music Group's Interscope Geffen A&M Records. Stephenson will remain with the Zune division until Labor Day. A source told the WSJ that Stephenson will become chief marketing officer and report to IGA chief Jimmy Iovine. The new Zune HD, a touch screen media player with a web browser, WiFi connectivity and a HD radio tuner, is set to launch September 5 in the U.S. (Wall Street Journal)

- Michael Robertson (MP3Tunes) sat down with CNET's Greg Sandoval and for much of the interview shared his views on the fundamental shortcomings of ad-supported business models and licensing deals he believes are unsustainable. "The last 10 years shows that there are always more dummies who get out their checkbooks and sign insane deals and do large prepays for the privilege and public recognition of partnering with the labels. Over the last decade, name a company that has made money with digital music online. Apple is one, but they did it primarily with hardware. You mean to tell me that every company that tried it was inept? Come on now. There had to be some good CEOs out there." (CNET)

-- A judge has ordered Mininova, one of the largest indexers of BitTorrents, to take down torrents linking to infringing content within three months or face a fine. The decision came in a civil dispute with BREIN, a Dutch trade group that represents record labels and movie studios. Even though Mininova must remove infringing torrents, it was not found to be directly responsible for any copyright infringement. (TorrentFreak)

An amendment to the Digital Britain report that calls for harsher U.K. anti-piracy measures have created a good amount of reaction.

- David Prosser of The Independent calls for a price cut rather than harsh penalties: "Rather than fighting piracy, they'd do better cutting digital prices to a level where much greater numbers are prepared to pay, as market research suggests is possible. Some revenue is better than none." The idea of lowering the price of music gets a lot of play in the press. The ever-referenced "market research" always seems to support the idea that music costs too much. But it's dangerous to think a price war is going to alleviate piracy and generate the most revenue. A race to the bottom would be problematic for both content owners and service providers. While some revenue is indeed better than no revenue, some piracy and more revenue is better than zero piracy and far less revenue. (The Independent)

- The Independent calls plans to cut off Internet access of repeat offenders an "excessive and unimaginative response" that will end up hurting innocent subscribers and drive people into a world of counterfeit CDs and DVDs with links to organized crime. "(Major ISPs) realise that a more sophisticated approach will be needed to convince the filesharers to desist. It is, after all, not just supposed fat-cat intermediaries who lose from illegal file-sharing, but the artists and producers themselves , with knock-on effects on the quantity and quality of entertainment in future." (The Independent)

- The director of strategy and regulation for TalkTalk, a broadband provider owned by Carphone Warehouse, believes harsh tactics are "premature" but indicated a readiness to take action. "Actually, we're very much ready to move ahead with letter writing and helping the music companies take people to court, education and new business models." (BBC)

- The broadband manager at is supportive of harsher actions. "Although there are many illegal sites, there are also plenty of legitimate places to download from such as iTunes or Spotify - which allow users to legally stream music from a vast library - and these kinds of services should also help to stop illegal downloaders. The sooner people are wise to which sites are legitimate places to use the better." (InfoWorld)

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