Grammy-winning producer and engineer 'Commissioner' Gordon Williams used the 2009 Moshito music conference at Museum Africa, Johannesburg to announce the formation of a South African-based label, studio and other elements.

"The music coming out of South Africa is really hot," Williams tells Billboard.biz during his visit to the music conference and exhibition. "I want to be part of taking South African music to the rest of the world."

Williams' credentials include projects with Jimmy Jam and Terry Lewis, Diana Ross, Quincy Jones, Joss Stone, Amy Winehouse, Santana and Damian Marley, but it's his work on Lauryn Hill's "The Miseducation of Lauryn Hill" (which earned him two Grammy Awards) that he's best known for.

The former senior director of A&R at Sony Music Entertainment, who currently has a producer's deal with EMI U.K., is teaming up with leading Johannesburg-based indie Ghetto Ruff to create the label and studio as well as a publishing company, an artist management agency, an events company and a merchandising business.

The joint venture will go under the Muthaland name and is the result of a partnership deal between Ghetto Ruff and Williams' U.S.-based company the Lalabela group.

The first project out of the deal will be MTV Africa Award-winning hip-hop act Jozi whose upcoming and as-yet-unnamed album will be released internationally via the Muthaland label. Jozi have already made two well-received trips to the U.S. this year. Ghetto Ruff will release their album locally in October 2009 and internationally in February next year with Gordon currently putting the finishing touches to it.

Although Ghetto Ruff's founder Lance Stehr reports "lots of very strong interest," he and Williams have yet to select international distribution partners for Jozi's album - the follow-up to 2006's critically acclaimed "Muthaland Funk" (Ghetto Ruff).

"Although the partnership is kicking off right away we are still putting all the pieces into place," Stehr tells Billboard.Biz.

The two met recently in New York with Jozi member and producer Bongani Fassie, who is the son of the late Afro-Pop singer Brenda Fassie.

"What I heard then really blew me away," says Williams. "To me it's now coming full circle: African music originally influenced American music and that American music has influenced music being made in Africa, but in a way that is mixed with the unique sounds of this continent to create something that can now be fed back into the U.S. The music of Jozi and other acts that I want to work with sounds like something kids in the Bronx or Brooklyn would listen to and with the 2010 World Cup coming up I want to be here, on the ground, to work with some exciting new acts."

"Gordon's creative input will no doubt be invaluable in the launch of our international careers," says Fassie.

Adds Stehr, "Gordon is a multi-talented man with a wealth of experience in many aspects of the music industry. His knowledge and skills will not only be critical to the establishment of the 360-degree business but he is also committed to the transfer of skills to young South Africans over the next few years."

Williams is a guest of Moshito, which began Sept. 2 and ends on Saturday (Sept. 5). He has been giving his input on one of the conference's key topics - the export of South African music.

Other key topics at this year's event - the sixth - include piracy and the challenges of the recession. Guests include U.S.-based gospel producer Kevin Bond, Prof. Matt Jenson of Berklee University, Phil Tripp of Australia's IMMEDIA and Mirko Whitfield, the Germany-based head of international development at the SXSW Festival.

Moshito is billed as Africa's "premier music industry conference and exhibition and a portal into the African music business."