TIGA, the representative trade body for the U.K. video games industry, has launched a new service on its Web site called 'Creative Industry Switch,' which invites music companies, artists and games developers to come together in discussion about potential collaborations or skills exchanges.

It forms part of the Play Together initiatives - now officially launched in conjunction with the National Endowment for Science, Technology and the Arts (NESTA) -- that aim to promote communication and innovation between U.K. video games companies and the creative industries.

More than 100 companies signed up to use Play Together services during its soft launch, the majority of which are using the Switch facility. "We have had a great response to the Play Together service," said TIGA CEO, Richard Wilson, in a statement. "Over 70 companies have signed up to Creative Industry Switch alone, including big names such as the BBC, Channel 4, Press Association, Warp Films and Breakthru Films."

Also included in Play Together is 'Industry Sharing,' a skills swap service; 'Industry Services,' a promotion service for developers and suppliers; 'Education Exchange,' an information source for educational opportunities; and 'Jobs Board,' a forum promoting employment opportunities.

The Sharing, Switch and Jobs services are free to use for six months, after which a small fee may be attached. The Education function will remain free to TIGA members, while the Services initiative is open to all U.K. related games companies and suppliers with the approval of TIGA.