The city of Berlin has announced that it will be launching Berlin Music Week in September 2010, incorporating the existing Popkomm trade fair and conference.

In June 2009, the October edition of Popkomm in Berlin was canceled due to a lack of interest in Germany and abroad. It was set to return in summer 2010, but it will now move back to September with the backing of the Berlin authorities.

Shortly after the cancelation, the industry body Bundesverband Musikindustrie (BVMI) made it clear they were determined to save the Popkomm brand, but noted that government needed to offer assistance to the music industry because of the "seriousness of the situation" regarding Internet piracy.

The aim of the new event is to bring all those involved in the music business together under one umbrella brand. It is understood that the Berlin senate is investing a high six-digit euro amount and hopes to obtain a subsidy worth millions of euros from the German government. The German general elections are on Sept. 27.

Harald Wolf, Berlin senator for economy, technology and women, said in a statement: "Together with the indie networks Berlin Music Commission eG, Clubcommission e.V. and Berlin Partner, the city's business promotion society, plans have been made for a music festival covering the whole scene across the city, a congress and a trade fair." The date of Berlin Music Week has not yet been announced.

The senator said he was pleased to note that the Association of Independent Music Producers (VUT), the former Popkomm fair and Berlin concert promoters and clubs had all accepted invitations to Berlin Music Week.

"Berlin enjoys an outstanding international reputation as a music metropolis," said Wolf. "We intend to develop this further. The Berlin Music Week brand is a key strategic initiative for the Berlin music industry: it pools the vitality and variety of the sector. Along the lines of Fashion Week, Music Week will not only be addressing a specialist public. In future, every year in September Berlin will be inviting all the fans and participants in the scene worldwide to Music Week in the German capital of music."

The Senator continued: "The different, often contrasting currents in the music sector, from major labels to independents, from traditional to the new, Web-based music industry, will all come under one roof. The fan communities will be involved in order to create further projects and position themselves within the framework of Music Week. In terms of economic policy, but also with regard to image forming aspects, it is crucial for the development of the music location to draw international attention to the variety of the Berlin music scene."

Music publisher Sven Meisel, managing director of Meisel-Musikverlage in Berlin, commented: "It's very gratifying to note that the Berlin Senate is supporting the music industry with Berlin Music Week and thus adopting a policy on it. This will certainly have a positive impact not only on the Berlin music industry. For Berlin as the capital this initiative is a further annual attraction and will certainly draw in many visitors."

Marcus Zander, managing director of Zett-Records in Berlin, said: "This is good news that I hope will fulfil its promise. If all the music associations and clubs pull together this time and jointly accept Berlin as a venue, Music Week might become a success for the whole sector. Berlin has already proved to be the perfect location for the live scene in the city's many clubs over the past Popkomm years."

Popkomm announced that as of October 2009 Daniel Barkowski will be the new Popkomm project manager. Since 2005, he has been the project manager for fair YOU, Europe's largest youth fair, which runs four segments, including a music segment. The Popkomm project manager Katja Gross is going on maternity leave.

There were no official reactions from BVMI or the major record companies to the announcement today.